Sunnyville - Welcome Back Spring For Lowe's Home Improvement stores, springtime is their holiday season. So to celebrate this most wonderful time of the year, we welcomed people back from hibernation with Sunnyville – a fantastical neighborhood where the weather is almost as perfect as the backyards. See the work.

 

Sunnyville Rich Media In this rich-media banner, users get a taste of Sunnyville’s quirky humor when they’re invited to introduce themselves to the neighbors with a hearty handshake, a smooth high-five or a bear-style fist-bump. See the work.

Kobalt Tools Since you can’t feel the superior quality of a Kobalt tool online, we created the next best thing – a website with big, beautiful, full-range product views that make them appear so good, they should come with a warning label. See the work.

Chicago Fly Fishing Outfitters One of my true passions. We pitched the local fly shop to do some ads. We wanted to create work that communicated the transformation one goes through from leaving the city to being on the calm of the river. See the work.

True Value “Battle of the Bulb” The classic Man vs. Project theme. But the twist on this is your local True Value hardware guy has been there, so he knows just how to help. See the work.

Army 2400/7 Eight real Soldiers. Eight true stories. We traveled across the US to uncover the real stories of Soldiers in the Army. This project took and entire year to film and produce and it was one of the most humbling and honored experiences I’ve had. See the work.

True Value Print This was just a fun headline-driven campaign to apartment owners in NYC. See the work.

Tropicana Twister Twister is a beverage that’s a combination of fruit and energy. We wanted to create an idea that “mashed up” all sorts of interesting things. It was a short-lived but sweet ride, because right as we were seeing success, they took the brand in a different direction. At least we made Frong! See the work.

Kobalt Rich Media Nothing better than whacking an interactive Kobalt hammer until the wood splits. This ad reached an average of 25 seconds of interaction. Hey, almost as much as a TV commercial, but a lot less expensive. See the work.

LensCrafters.com LensCrafters was tired of glasses being refilled like medical prescriptions. Our mission was to make their frames a fashion accessory and our online marketing took them straight to the runway. See the work.

Lowe's Xmas Rich Media Take all the products available at Lowe’s this Xmas and make a Lowe’sFlake out of them. Cool Pointroll unit. See the work.

Army Rich Media Banners A Silver One Show Interactive Winner 2003. These banners talked to young males to get them to find out more about what the Army was all about. See the work.

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Boulevard Mall Weird making an ad campaign for a mall. But they need them just like everyone. It occurred to us with all the different stores in the mall, you could do a lot of really fun things. See the work.

Budweiser Language Translator A best-in-show at the Interactive One Show in 2001. Still funny, but we’ve come a long way in the digital world. Haven’t we? I will always be able to say Whassup?! in Farsi. See the work.