SPRING TIME IS HERE FOR LOWE'S For Lowe's Home Improvement stores, springtime is their holiday season. So to celebrate this most wonderful time of the year, we welcomed people back from hibernation with Sunnyville; a fantastical neighborhood where the weather is almost as perfect as the backyards.
Produced at Tribal DDB with Firstborn NYC
FWA Website of the Day, April 28, 2008
Interactive One Show Merit Award, 2009
New York Festivals, Bronze, Best Website 2009
SXSW Interactive Awards Finalist, 2008
Adobe Site of the Day, June 2008
TAY ZONDAY SINGS "CHOCOLATE CRÈME" It's not enough to just launch a chocolate Twinkie with a digital rich media idea. We wanted to get the world's most popular singer of another song that had "chocolate" in the title. And since Tay was a YouTube hero in the past, we figured, "Hey! It could happen again." So we wrote "Chocolate Crème." And the rest is… er… history!
VOTE EARLY. VOTE OFTEN. When Cheez-It said they wanted an inspiring way to launch a new flavor, we said, "Let your fans decide." They agreed. So we created the largest cheese-cracker-vote-off in the entire history of mankind, but we didn't stop there. In true Chicago fashion, we employed the "vote-early-and-vote-often" political strategy. The Facebook app rewards users with more votes for their favorite cheese the more they interact with it. Gotta love politics.
A WEIGHT-LOSS PLAN THAT GOES WITH YOU Special K is here to be a woman's 24/7 weight management partner. While taking the Two-Week Challenge, she can use the MyPlan app to keep track of her daily diet, change her menu around, find delicious 1,000-calorie recipes, rate her progress (post on FB) and create a shopping list. The app is currently #1 in the health & fiitness category and has over 500,000 downloads.
SNACKISODES There's no better way to celebrate life's minutia than with a Hostess Snack Cake. So, we gave people the tools to make that celebration happen, complete with party-throwers and your very own Facebook friends. That's why these films are "social".. get it? Social films? Watch the hilarity ensue.
CHICAGO FLYFISHING OUTFITTERS
THE RIVER STARTS HERE. One of my true passions. We pitched the local fly shop to do some print ads. We wanted to create work that communicated the transformation one goes through from leaving the city to being on the calm of the river.
THE GERM KILLAZ For the merciless germ-killing action of Eclipse gum, we created the Germ Killaz, an improv troupe that specializes in making funny out of Bad Breath. What better way to communicate the germ-kiling action of gum than through sketch comedy? Users submit their bad-breath moments and the hilarity ensues with the troupe acting them out on FunnyOrDie.com.
THE ART OF EARNING YOUR STRIPES Every year Frosted Flakes rewards young athletes on their sportsmanlike conduct and overall athletic skills. This year, Kellogg wanted to increase the number of entrants to the program. We created a more engaging and enticing submission process where kids could create their own personal sports mural and download to their desktops or share with friends. In under 4 weeks, we had over 30K murals created, up thousands of entrants from last year.
FASHION MEETS FUNCTION LensCrafters was tired of glasses being thought of like a medical prescription. Our mission (and theirs) was to make a new Website where frames were definitely a fashion accessory. Our design and online marketing took them straight to the runway.
WARNING: KOBALT TOOLS WILL CHANGE THE WAY YOU WORK Since you can’t feel the superior quality of a Kobalt tool online, we created the next best thing – a website with big, beautiful, full-range product views that make them appear so good, they should come with a warning label.
BE A BALLER ON FACEBOOK To keep the success going on our Cheez-It Facebook adventures, we wanted to create something fun around the college basketball season. We created the Be a Baller app, where users could change their Facebook profile pic to a retro-styled basketball card. Seems like people really liked that, since we had over 50K visitors to the app.
TWISTING YOUR MELON Tropicana Twister is a nifty mix of vitamins, minerals and a couple fruit juices. So it's pretty Twisted. Our assignment was to make break-out work that smashed through the clutter. So, we created an idea that Twister.com was created by a mysterious group called the World Twisted Federation (WTF). Their job was to be the curators of all things twisted or mashed up. Every other day we created a twisted experience on the site to keep these ADD teens coming back.
2400/7: LIFE AS AN ARMY OF ONE Eight real Soldiers. Eight true stories. We traveled across the US to uncover the real stories of Soldiers in the Army. This integrated project took an entire year to film and produce and it was one of the most humbling and honored experiences I’ve had.
SAY 'WHASSUP' IN ANY LANGUAGE Back in 2001, the dawning of the information superwebs, there was an ad campaign called "Whassup," by Budweiser. We didn't know it yet, but it was the first
example of viral marketing in the digital age with everyone making spoof videos from the SuperFriends to Old Jewish Guys. This online effort tought you to speak Whassup in any language
Best in Show, One Show Interactive, 2001
Best Integrated Campaign, One Show Interactive, 2001